Fundamental of Marketing

 

Introduction
Markrting is a way to promote products or services to attract and engage customers. It involves strategies like advertising, branding, and market research. When we are talking about fundamental of marketing it is to understand the needs and wants of customers and creating value for them. Marketing includes traditional marketing and digital marketing, where we focuses more on digital marketing than of traditional.

1.Traditional Marketing


Traditional marketing is a types of marketing where they use radio, printmedia and television for promoting their products and services.

2. Digital Marketing

Digital marketing is a form of marketing that uses various digital technology and channels to promote the products, services and brands to the targeted audience.Digital marketing consists of 3 components that are core component, niche component and supporting components. So i will explain more on the components of the digital marketing.

  1. Core Components
       There is 2 types of core component that are:
  •        Social media

        Social media refers to online platforms and websites that allow us to write content and share it. It             also help us to interact with different people all around the world.

        Examples of social media are Facebook, Instagram, Twitter, snapchat, youtube, Linkedin and ect.

  •      Search Engines

       Search engine refers to the tools that helps us to search information on the internet. Some of the              popular search engines are Google, Yahoo and bing.  They are the most popular search engine as             they gives accurate and faster answers.


    2. Niche Components
        There are 6 niche components they are, Web Designing, email marketing, Affiliate Marketing,                 Content Marketing, Customer Retention and Analytic.

     3. Supporting Components
     There are 2 types of Supporting components they are graphic design and video editing.


Conclusion



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